SwipeToLaunch is a launch directory built around one mechanic: swipe. New startups, SaaS products, dev tools and apps appear one card at a time, and visitors swipe right if they like the idea and left if they don't. Every swipe is a vote, no account needed.

The ranking comes from approval, not upvote counts. A product's score is the share of its swipes that said launch, and the board weighs that share against sample size, so 100% from 2 swipes sits below 92% from hundreds. Below 5 swipes a score is labelled Early. One vote per person per product.

Key features

• Tinder-style swipe deck: right to launch, left to pass

• Public board ranked by approval share, weighed against sample size

• Weekly board, with each past week's top three kept on a permanent page

• Founder pages that people can swipe on too

• REST API, MCP endpoint and Markdown pages for agents

For makers

• Submit with one link and no account; the site drafts the listing from your page

• Free listing: put the SwipeToLaunch badge on your homepage and the listing goes live, with a followed link while the badge is up

• Paid plans, one payment with no renewal: Ship $9 (live today, no badge, permanent followed link), Boost $19 (adds 7 days first in the deck and at the top of the board) and Spotlight $29 (30 days first and pinned on the home page, plus a permanent gold tick)

• A moderator reviews each new listing within about a day

• Every product gets a public listing page, a place in the swipe deck and a spot on the weekly board

Use cases

• Makers and indie hackers launching a new startup, SaaS or app

• Founders looking for a Product Hunt alternative with honest approval scores

• Visitors discovering new products one card at a time

• Developers and AI agents reading launch data via the REST API or MCP

For developers and agents: REST, MCP and Markdown access at https://swipetolaunch.com/developers